Facebook, founded by Mark Zuckerberg in 2004, has definitely gained momentum in the world of online social networking. Boasting over 97 million users, just trailing the over 110 million user base which its top competitor MySpace has, Facebook has grown by leaps and bounds. The main strength behind their ability to grow so rapidly and effectively, was the ability of the Facebook team to integrate advertising and marketing into their network, as well as to offer business solutions for companies and corporations, without sacrificing the integrity of their website. Facebook to this day, has an extremely tight grip upon the ability of its members to publish content within their profiles, ensuring that “black hat” advertisers cannot nest harmful HTML code within profiles that could potentially bog down the site, as well as discourage users from using the site due to profile hacking. This has allowed them to greatly minimize the amount of hacked profiles, as well as garbage postings placed solely for revenue generation, within their social network, which can be found in great abundance within their competitors web-sites. homeless charity

The most valuable feature, introduced in May of 2007, was the Facebook Platform. The Facebook Platform provided a development framework for third-party developers to develop applications or “widgets” for the social network. Everything from photo sharing, comment and picture posting, horoscopes, Texas Hold’em, and friend-interaction applications; the list of widgets has grown to number in the thousands! Unfortunately, by popular opinion, the ratio of “useful” applications and “garbage” or “nearly-useless” applications is a small number in deed. However, a positive aspect of this “widget” community has been the “charity awareness” applications that have been created within Facebook.

Charities themselves are beginning to get involved within Facebook, creating their own pages which users can become fans of, and allowing them to gain more visibility to the public through the Facebook user community. However, before they started upon this initiative, it was solely the applications within Facebook which were promoting charities within the Facebook social network. Unfortunately, there have been a few applications created that were falsely stating intentions of donating proceeds to a charity in order to gain more downloads. Up to this point, this number has been extremely small, and the number of applications actually contributing towards charity awareness and charity donation have greatly out-numbered these “faux” charity Facebook applications.

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